Google Authority & Backlinks do’s and don’ts
Phew, this is a immersive concept and I want to emphasise it’s not clear cut. But here is what I know in my research at the Backlinks clinic:
Authority – simplified
The more authority your web pages have the higher you will rank on Google. Authority means that searchers trust you and your information. The good news is that authorities trusted by people are also recognised as trustworthy by Google. A good illustration is the .edu and .gov suffixes. These domains imply they are trustworthy sources of information and it’s a proven fact that in the eyes of Google backlinks from these domains to your web pages will send authority to your web pages. Another shining example is Wikipedia as the web pages here are mostly authored by by tribes of humans as opposed to a single person.
So it follows that authority is significantly influenced by the source of your backlinks and if authoritative web pages link to your web pages then you receive their authority and in the eyes of Google you become more authoritative and hence the trust in your site by Google goes up.
How Google pronounces what is and isn’t authoritative is undisclosed for solid reasons and falls in line with Google’s thinking of “Do no evil”. The last thing the web needs is someone exploiting the mechanisms that Google uses in its efforts to try and bring some order to probably the most significant technological asset of this period in history.
How not to get Authority and Backlinks
And on this thought it’s worth my while stating some common sources and practices of creating backlinks that Google not only dislikes but appears to be acting to ‘’categorize as negative authorities. In no particular order of merit, the common examples are:
- Paid backlinks – web sites where individuals buy and sell backlinks
- Comment spam – entries that have links on blog pages that are just not associated to the main content.
- Low quality and *duplicate content – ‘scraped’ or otherwise
- Unnatural growth – there are a myriad of ways that this is achievable, Google isn’t stupid. Any sudden increase in the amount of backlinks is going to show up on Google’s monitoring systems, especially if it’s a brand new domain.
- Backlinks from bad reputation sites – these are particularly henous as you are guilty by association – need I say more.
*There is another factor where I may be on shakey ground, but large press portals appear to get a lot of authority and I have definitely found significant quantities of the same content over and over again on different portals with no penalties, I am still monitoring this, only as some of the results I am seeing defy the normal behaviors I normally expect to see. More on this is in a future post….
Tagged with: backlinks • google • Page Ranking • Search Engine Optimisation • seo • SEO marketing
Filed under: Uncategorized
Like this post? Subscribe to my RSS feed and get loads more!
Leave a Reply