Are search engines male or female?

Sunday, February 7th, 2010 at 7:27 pm

More column inches are written about a way to please the search engines and persuade them to bestow favour on your website than nearly any other internet-connected topic. But as way as I recognize no-one has previously tried to perceive their gender: do they behave more like a man, or a lot of sort of a woman? Understand their gender can surely help us to achieve a better insight into a way to attractiveness to them.

MSN is terribly clear: MSN could be a man. Everything regarding MSN is easy: do the right issue and you will be recognized. Follow the recommendation of the consultants and you will surely rank highly on MSN as long as your competitors are less diligent during this respect than you. Sensible content, relevant titles, keyword-related metatags, masses of quality inbound links, varied keyword anchor-text, a sensible smattering of deep links and a #one ranking will be your reward. I’ve got gained #one positions on MSN for moderately competitive keywords among every week of trying. What you see is what you get with MSN: he is a man.

Is Yahoo a person or a woman? I find it arduous to decide. Perhaps it is a serial transsexual, or even simply androgynous. Generally Yahoo is as easy as a person: do the proper issue, pay your dues and join the club, no complications. This happens to me on a number of my keywords: I’ve got followed the principles and gained my reward. On others, apparently no additional competitive, and where I am just also-optimized, if not better, I’m nowhere. For these words, she may be a girl, proof against my blandishments.

On the opposite hand, Google is definitely all girl, with womanly wiles and deeply imbued with womanly mystery. If you would like to penetrate deep into Google you wish to find out the art of seduction. Is there something on the world additional frustrating than trying to optimize your web site to rank highly for a competitive keyword on Google. Generally I think not. She is like a lady that’s perpetually just out of reach. She can not reveal her secrets for even the most important bunch of flowers. I know that I’ve got the simplest content in my category, a lot of quality links, deeper links, additional varied anchor text, a lot of articles and a lot of of everything that is imagined to drive positioning than any of my competitors. By far. Not a single one in every of my 5000 odd backlinks is directly reciprocated, and I’ve got at least 10 inbound links for each outbound one. I have never bought a text link ad, or joined a link farm. A decent proportion of my inbound links are voluntary recognition of the value of my web site by third parties. Is this enough? Well, yes and no. I do have the best positions on all the search engines, measured on average on all the keywords that I target. However whereas my positions are undisputedly dominant in MSN, they are solely glorious in Google. I am solely 2nd or 3rd on my target words. I do very well, however I don’t blow away the competition like I do on the others. Google has recognized my value, somewhat, however she has not opened herself to me entirely.

Like a woman, she has her favourites: sites which appealed to her way back, however whose luster has long since dimmed within the eyes of the rational observer, can still be favoured with a top position. She is also fickle. I’ve got been attempting to create position for one keyword for two years now. (It’s a fairly competitive category – around 36 million sites feature this word.) Once I started my efforts I was at concerning 25 (by virtue of this single word being half of all the opposite keywords-phrases that I compete on). I have steadily designed anchor text links with this single word into directories, into articles, into listings on other sites. Heaps of these links are on pages with smart PR. Higher than eighty% of those links are nicely inserted into the center of well-written text.

The result: each few weeks I notice I’ve got moved up to a respectable position: say tenth, sometimes even sixth or 7th. Then, the following day, or perhaps an hour later, I fall back to 14th or even 18th. She likes me, she flirts with me often, she tolerates my company and generally I even manage to amuse her. However just after I suppose I could expect a kiss in come back as my lips approach, she turns her cheek away and I’m banished to the outer circle of courtiers. But her charm is such that I am drawn again into making an attempt to perceive her mysteries. But I feel that if I ever build it, and my lips touch hers, and she or he longs for me as I long for her, I can never be certain what it was that I did to merit such bliss.

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