An SEO Glossary – Common SEO Terms Defined

Search Engine Optimization (SEO) has become a vital weapon within the arsenal of each online business. Sadly, for many business homeowners and selling managers (and even several webmasters), it is also somewhat of an enigma. This is often partly thanks to the very fact that it’s such a replacement and rapidly changing field, and partly due to the very fact that SEO practitioners tend to talk in a language all of their own which, without translation, is just about impenetrable to the layperson. This glossary seeks to remedy that situation, explaining specialist SEO terms in plain English…

AdWords

See ‘Sponsored Links’.

algorithm

A advanced mathematical formula used by search engines to assess the relevance and importance of websites and rank them accordingly in their search results. These algorithms are kept tightly underneath wraps as they are the key to the objectivity of search engines (i.e. the algorithm ensures relevant results, and relevant results bring a lot of users, that in flip brings a lot of advertising revenue).

article PR

The submitting of free reprint articles to many article submission sites and article distribution lists in order to extend your website’s search engine ranking and Google PageRank. (In this sense, the “PR” stands for PageRank.) Like ancient public relations, article PR additionally conveys a way of authority because your articles are widely published. And because you are proving your expertise and freely dispensing data, your readers can trust you and will be additional probably to stay loyal to you. (In this sense, the “PR” stands for Public Relations.)

article distribution lists

User groups (e.g. Yahoo, MSN, Google, Smartgroups, and Topica teams) that settle for email submissions of articles in text format, and then distribute these articles via email to all or any of the members of the group. See conjointly ‘article PR’.

article submission sites

Websites that act as repositories of free reprint articles. Authors visit these sites to submit their articles free of charge, and webmasters visit to find articles to use on their websites freed from charge. Article submission sites generate revenue by selling advertising space on their websites. See additionally ‘article PR’.

backlink

A text link to your web site from another website. See also ‘link’.

copy

The words used on your website.

copywriter

A professional author who specializes in the writing of advertising copy (compelling, partaking words promoting a particular product or service). See additionally ‘SEO copywriter’ and ‘net copywriter’.

crawl

Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders build their means from page to page and site to site by following text links. To a spider, a text link is like a door.

domain name

The virtual address of your web site (normally in the form www.yourbusinessname.com). This can be what individuals can sort once they want to go to your site. It’s also what you’ll use because the address in any text links back to your site.

ezine

An electronic magazine. Most publishers of ezines are desperate for content and gladly publish well written, helpful articles and provide you full credit as author, together with a link to your website.

Flash

A technology used to make animated internet pages (and page elements).

free reprint article

A writing written by you and made freely obtainable to other webmasters to publish on their websites. See additionally ‘article PR’.

Google

The search engine with the best coverage of the World Wide Web, and that is responsible for many search engine-referred traffic. Of roughly 11.five billion pages on the World Wide Web, it’s estimated that Google has indexed around 8.8 billion. This is often one reason why it takes so long to increase your ranking!

Google AdWords

See ‘Sponsored Links’.

Google PageRank

How Google scores a website’s importance. It gives all sites a mark out of 10. By downloading the Google Toolbar (from http://toolbar.google.com), you’ll read the PR of any web site you visit.

Google Toolbar

A free tool you’ll download. It becomes part of your browser toolbar. It’s most helpful features are it’s PageRank display (that permits you to read the PR of any website you visit) and it’s AutoFill operate (once you’re filling out an on-line kind, you’ll be able to click AutoFill, and it enters all the quality information automatically, including Name, Address, Nothing code/Postcode, Phone Number, Email Address, Business Name, Credit Card Variety (password protected), etc.) Once you’ve downloaded and put in the toolbar, you’ll need to set up how you’d like it to appear and work by clicking Choices (setup is very straightforward). NOTE: Google does record some info (largely concerning sites visited).

HTML

HTML (HyperText Markup Language) is that the coding language used to form abundant of the knowledge on the World Wide Web. Web browsers read the HTML code and display the page that code describes.

Internet

An interconnected network of computers round the world.

JavaScript

A programming language used to form dynamic web site pages (e.g. interactivity).

keyword

A word which your customers look for and which you utilize frequently on your web site in order to be relevant to those searches. This use referred to as targeting a keyword. Most websites actually target ‘keyword phrases’ as a result of single keywords are too generic and it is very troublesome to rank highly for them.

keyword density

A live of the frequency of your keyword in relation to the whole wordcount of the page. Thus if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%.

keyword phrase

A phrase that your customers explore for and which you utilize frequently on your web site in order to be relevant to those searches.

link

A word or image on a internet page which the reader can click to go to another page. There are normally visual cues to point to the reader {that the} word or image could be a link.

link path

Using text links to connect a series of page (i.e. page 1 connects to page a pair of, page a pair of connects to page three, page three connects to page four, and therefore on). Search engine ‘spiders’ and ‘robots’ use text links to leap from page to page as they gather info regarding it, thus it’s a sensible plan to permit them traverse your entire site via text links. (See ‘Link paths’ on p.21. for more information.)

link partner

A webmaster who is willing to place a link to your website on their website. Very often link partners engage in reciprocal linking.

link popularity

The number of links to your website. Link popularity is the only most vital issue during a high search engine ranking. Webmasters use a range of ways to extend their web site’s link popularity together with article PR, link exchange (link partners / reciprocal linking), link shopping for, and link directories.

link text

The half of a text link that’s visible to the reader. When generating links to your own website, they are simplest (in terms of ranking) if they include your keyword.

meta tag

A short note at intervals the header of the HTML of your internet page which describes some facet of that page. These meta tags are read by the search engines and used to help assess the relevance of a website to a specific search.

natural search results

The ‘real’ search results. The results that most users are looking for and which take up most of the window. For many searches, the search engine displays a protracted list of links to sites with content that is related to the word you searched for. These results are ranked in line with how relevant and important they are.

organic search results

See ‘natural search results’.

PPC (Pay-Per-Click advertising)

See ‘Sponsored Links’.

PageRank

See ‘Google PageRank’.

rank

Your position in the search results that display when somebody searches for a particular word at an exploration engine.

reciprocal link

A mutual agreement between two webmasters to exchange links (i.e. they both add a link to the other’s web site on their own website). Most search engines (actually Google) are subtle enough to detect reciprocal linking and they don’t read it terribly favorably because it’s clearly a manufactured methodology of generating links. Websites with reciprocal links risk being penalized.

robot

See ‘Spider’.

robots.txt file

A file which is employed to tell the search engine spider that pages on a website ought to not be indexed. This file sits in your web site’s root directory on the net server. (Alternatively, you’ll be able to do a similar factor by placing tags within the header section of your HTML for search engine robots/spiders to read. See ‘Optimizing your internet ’ on p.22. for more information.)

Sandbox

Many SEO consultants believe that Google ‘sandboxes’ new websites. Whenever it detects a replacement web site, it withholds its rightful ranking for a period while it determines whether or not your web site is a real, credible, future site. It does this to discourage the creation of SPAM websites (sites which serve no helpful purpose different than to boost the ranking of some other website). Likewise, if Google detects a increment (i.e. several tons or thousands) in the number of links back to your web site, it may sandbox them for a amount (or of course penalize you by lowering your ranking or blacklisting your web site altogether).

SEO

Search Engine Optimization. The art of making your web site relevant and important thus that it ranks high in the search results for a explicit word.

SEO copywriter

A ‘copywriter’ who is not solely proficient at web copy, however conjointly experienced in writing copy which is optimized for search engines (and will thus help you achieve a better search engine ranking for your web site).

search engine

A hunt engine is an online tool which permits you to search for websites which contain a explicit word or phrase. The foremost well-known search engines are Google, Yahoo, and MSN.

web site map

One page which contains a listing of text links to every page in the location (and every page contains a text link back to the positioning map). Suppose of your web site map as being at the middle of a spider-web.

SPAM

Generally refers to unwanted and unrequested email sent en-masse to non-public email addresses. Also used to discuss with websites which seem high in search results while not having any useful content. The creators of those sites set them up merely to money in on their high ranking by selling advertising space, links to alternative sites, or by linking to different sites of their own and thereby increasing the ranking of these sites. The search engines are becoming increasingly refined, and have already got very efficient ways that to detect SPAM websites and penalize them.

spider

Google finds pages on the World Wide Internet and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders build their method from page to page and website to web site by following text links.

Sponsored Links

Paid advertising which displays next to the natural search results. Customers will click on the ad to go to the advertiser’s website. This can be how the search engines build their money. Advertisers set their ads up to display whenever somebody searches for a word that is connected to their product or service. These ads look kind of like the natural search results, but are normally labeled “Sponsored Links”, and normally take up a smaller portion of the window. These ads work on a Pay-Per-Click (PPC) basis (i.e. the advertiser only pays when someone clicks on their ad).

submit

You can submit your domain name to the search engines thus that their ‘spiders’ or ‘robots’ will crawl your site. You can also submit articles to ‘article submission sites’ in order to own them published on the Internet.

text link

A word on a web page that the reader can click to visit another page. Text links are normally blue and underlined. Text links are what ‘spiders’ or ‘robots’ use to leap from page to page and website to website.

URL

Uniform Resource Locator. The address of a explicit page published on the Internet. Normally in the form http://www.yourbusinessname.com/AWebPage.htm.

net copy

See ‘copy’.

web copywriter

A ‘copywriter’ who understands the distinctive needs of writing for an online medium.

webmaster

Someone responsible for the management of a explicit website.

wordcount

The number of words on a explicit web page.

World Wide Internet (WWW)

The vast array of documents revealed on the Internet. It is estimated {that the} World Wide Net now consists of roughly 11.5 billion pages.

To dominate 1st spot on every search engine, visit this site: find backlinks. Do you want to find backlinks to generate traffic and high ranking for your websites? You can find backlinks buy it at our site to increase your website’s rank on search engines and boost your business as well.

If you enjoyed this post, make sure you subscribe to my RSS feed!

Tagged with: internet business • internet marketing • keywords • linking • links • placement • rankings • research • search engine optimization • seo • strategy

Filed under: Uncategorized

Like this post? Subscribe to my RSS feed and get loads more!

Possibly related posts