Video blogging is the new kid on the block in the blogging world. Until this form came along, the only type of blog posts one could create were those of static text, with perhaps some inserted photographs or for some more dynamic variety, a few moving graphics. But video has begun bringing blogs alive in a new, more immediate way, situating the blogger somewhere between the formerly separate worlds of print and film.

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“What is the use of blogging?” There are as many answers to that question as there are individuals or businesses. Yet that’s one of the answers, as individuals can blog for personal uses, while businesses might set up blogs to inform and get feedback from customers. A solitary person, on the other hand, may keep the blog as a diary or as a connection to a wider online community. And we can’t forget the blogs that gossip and provide news about the doings of public figures.

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A business might wonder if blogs are of use to them now, especially with the new popularity of social media sites like Twitter and Facebook. Yet blogs still have a valuable place. After all, many companies realized a few years ago that customers were turned off by fact-heavy websites that looked like pages from an Annual Report. Once they made their sites more interactive, often by means of blogs, the whole company-customer dynamic changed and became more positive and interactive.

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