Using Backlinks to get Google Authority

how to get more backlinks

OK, this is a immersive concept and I want to emphasise it’s not an exact science. But here is what I have learned in my analysis at the Backlinks clinic:

Authority – basics

The more authority your site has the better you will rank on Google. Authority means that searchers trust you and your content. The good news is that authorities trusted by humans are also recognised as trustworthy by Google. A good illustration is the .edu and .gov domain extensions. These domains imply they are credible sources of content and it’s an established fact that as far as Google is concerned backlinks from these domains to your site will send authority to your site. Another shining example is Wikipedia as the entries here are largely contributed to by tribes of people as opposed to a single person.

So it follows that authority is significantly influenced by the source of your backlinks and if authoritative sites link to your site then you inherit their authority and in the eyes of Google you become more authoritative and so the trust in your content by Google goes up.

How Google pronounces what is and isn’t authoritative is undisclosed for solid reasons and aligns with Google’s thinking of “Do no evil”. The last thing the web needs is an individual or a group manipulating the mechanisms that Google employs in its efforts to try and regulate probably the most important technological asset of our times.

How not to get Authority and Backlinks

And on this thought it’s worth my while stating some underhand sources and methods of acquiring backlinks that Google not only dislikes but appears to be moving aggressively to ‘’categorize as illegitimate authorities. In no particular order of merit, the prime examples are:

• Paid backlinks – web pages where individuals purchase and sell backlinks
• Comment spam – entries that have links on blog pages that are just not associated to the main theme.
• Low quality and *duplicate content – ‘scraped’ or copied
• Rapid backlink growth – there are a large selection of ways that this is achievable, Google isn’t stupid. Any sudden rise in the number of backlinks is going to register on Google’s monitoring systems, specifically if it’s a brand new domain.
• Backlinks from bad reputation web pages – these are particularly nasty as you are guilty by association – need I say more.

*There is another factor where I may be on shakey ground, but large press portals seem to get a lot of authority and I have definitely found significant numbers of the same content over and over again on different portals with no penalties, I am still monitoring this, only as a portion of of the results I am seeing defy the normal behaviors I usually expect to see. More on this is in a future article….

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Tagged with: backlinks • google • Page Ranking • Search Engine Optimisation • SEO • SEO marketing

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