Should Affiliate Marketers still consider PPC as viable?

My introduction to Affiliate Promoting was through the Google Money system that was selling through Clickbank. You’ll really build cash using solely Google Adwords back then. You may easily purchase good keywords for what was then Google’s minimum bid of .05 (five cents). I remember paying $1,000.00 a day for clicks at .05 a bit and doubling my money. Others did much higher, I am sure.

Man have times modified, and not for the better. Maybe it would take a wiser person than me to perceive, however the Google Adwords bidding system has become convoluted, illogical and simply plain selfish.

Why is it that I will find a word with NO competitive ads and for which I take advantage of the keywords I am bidding on within the ads title and Google will not even begin displaying the ads till I’ve hit $1.00, $5.00 or a lot of? This is senseless to me what-thus-ever.

Google talks concerning the bid value being determined by competition, relavency and other factors, however they’re so vaguely explained that one will solely guess at what Google is doing.

I just do not see how I can continue using Adwords and making cash at the identical time. At .05 or .ten per click, I make money. With Adwords bids the means they’re nowadays, the margins are therefore thin, or fully eaten up by click prices, that it is not attainable to make a profit.

Since Google is willing to create it nearly impossible for me to make money, I’ve determined to require my business to other PPC suppliers

Therefore, back to the title of this article, “Is PPC still a viable Affiliate Selling strategy?”. I assume the solution is yes, however not with the identical ease of use that we tend to’ve at home with with the OLD Google.

That leaves two massive boys to work with and they are showing signs of improvement. Those 2 alternatives are Yahoo (Overture) and AdCenter (MSN).

1st, let me say that you simply cannot get as many clicks with these PPC vendors as a result of they are just not as massive as Google. However I think than through the yen/yang of modification, Google is going to loose business and these 2 PPC engines can gain.

MSN Adcenter: I have been experimenting with this Pay Per Click engine for a little whereas now and it’s good. The user interface is uncomplicated and it provides terribly smart estimates of where your ad can show (position) and how several times it can be clicked upon primarily based upon totally different bid prices. We tend to’ve always known that Google’s impression / click estimates have been garbage. This really makes picking bid costs for MSN easy. On my 1st few ads, it took over twenty four hours for them to begin playing. I do not know if this can improve with time, however it’s kind of a pain now. Conjointly, Adcenter only runs inside Internet Explorer as a result of of ActiveX code that it runs on your box. This most likely makes things faster, however it’s a pain on behalf of me as a result of I take advantage of Firefox.

Yahoo/Overture: I used Overture a bit about a year ago and simply found it too arduous to figure with. It had been slow, adding words was difficult and it took them forever to activate the ads. The nice news is that Yahoo is totally revamping Overture and I bet they’ve learned from the success of Google. The new Overture ought to be much better. I do not know if a beta is being run or not, however it might be nice to urge in on it.

So I’m visiting flip off all Google Adwords campaigns and work with Overture and MSN Adcenter for a while to determine what happens. I think PPC continues to be a sensible strategy. It simply makes sense! (cents?) However it will solely work for us if we have a tendency to will accurately gauge how a lot of we tend to have to get hold of traffic and we have a tendency to will take a look at campaigns quickly. twenty four hour delays in testing will make it too tough to figure with.

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