When most of us hear “learn how to make money online” we’ve learned to run the other way. There are so many scams out there it’s easier to give up than get involved in yet one. But don’t give up yet! Writing is a great way to make some money online, and you don’t need to be a degreed journalist with newspaper experience, nor do you need to be an experienced reporter. You just need to be able to put a few paragraphs together on a subject that people are interested in. Nowadays, writing has become the premier marketing tool – not just an entertainment medium. Using external links and article marketing can be a boon to any business, big or small.

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In a recent article I wrote about the conflict we face in trying to resolve a contradiction in article marketing.  Here’s the problem boiled down to its core: Readers of our articles are still in the early part of the information seeking phase of the buying decision continuum.  Yet, because we want our links to optimize our money pages in our sites, the readers’ clicks on our article links will take them to a web page that assumes that they are ready to buy a particular alternative.  In that article, I coupled that complexity with another related issue:  With good website design, each page should have a single purpose.  That purpose is to satisfy our visitor’s desire.

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